Having released onto 5.25” floppy disc the first time around, it was decided to take a more “conventional” route with Ipswich's debut studio album. No need to panic though – Baby factory, out July 20th through MUZAI Records, proves that they still are “noisy pricks.”
Winners of RDU's Roundup 2012 competition and steadily becoming a strong presence on the South Island live scene, Baby factory exudes the bratty nature of the trio, but foremost it exemplifies their incredibly mature song-writing and execution. This is a band who sound like they should of grown up during the heyday of The Gordons and influencing them to a significant degree.
Recorded, mixed and mastered by Matthew Gunn, Baby factory has been a closely developed work from the very first click track to the very final flourishes behind the mastering desk. At no point did it pass through the hands of anyone outside the three piece, allowing it to perhaps be subverted by a means not approved by Steven, Jamie and Matthew. Why chance it? It happens from time to time. Not on this occasion.